Cherry Rosé
Objective: Increase consumer knowledge of Sea and motivate them to purchase our products.
Product and Brand Name: Sea Prebiotic Soda
Target Audience(s): My target demographic comprises health-conscious individuals seeking soda alternatives for themselves and their families. A secondary audience includes those dealing with digestive disorders.
Key Benefit(s): A unique cherry-rose water infused sparkling soda with prebiotic properties to improve gut health.
Differentiating Feature(s): A slogan that encourages audience to take action and “Cherrysh a healthy gut” by drinking Sea and also receive 60% off your very first pack.
Mango Melondise and Yuzu Delight
Objective: Increase consumer knowledge of Sea and motivate them to purchase our products.
Product and Brand Name: Sea Prebiotic Soda
Target Audience(s): My target demographic comprises health-conscious individuals seeking soda alternatives for themselves and their families. A secondary audience includes those dealing with digestive disorders.
Key Benefit(s): The good ingredients (apple cider vinegar, prebiotics and real fruit) in Mango Melondise and Yuzu Delight are good for consumers gut health.
Differentiating Feature(s): “Sea? It’s sodamn good” is a memorable slogan that the audience can recognize, in addition to the incentives to learn more about SeaRewards in the lower copy will generate longtime customers.
Three Pack
Objective: Increase consumer knowledge of Sea and motivate them to purchase our products.
Product and Brand Name: Sea Prebiotic Soda
Target Audience(s): My target demographic comprises health-conscious individuals seeking soda alternatives for themselves and their families. A secondary audience includes those dealing with digestive disorders.
Key Benefit(s): The prebiotic from the dandelion root and seaweed is powerful in healing your digestive system.
Differentiating Feature(s): Prebiotics and the tropical-theme flavors in our sodas set us apart from other brands in the beverage market.
Peachorama
Objective: Increase consumer knowledge of Sea and motivate them to purchase our products.
Product and Brand Name: Sea Prebiotic Soda
Target Audience(s): My target demographic comprises health-conscious individuals seeking soda alternatives for themselves and their families. A secondary audience includes those dealing with digestive disorders.
Key Benefit(s): The soda promotes gut health along with its other counterparts.
Differentiating Feature(s): A spin on your regular peach soda but with real orchard peaches and another feature is the promotion that offers a free pack of Peachorama with a $30 or more purchase.