Cherry Rosé
Objective: Build awareness of the Sea brand and encourage people to trial our very first flavor, Cherry Rosé.
Product and Brand Name: Sea Prebiotic Soda
Target Audience(s): My target demographic comprises health-conscious individuals seeking soda alternatives for themselves and their families. A secondary audience includes those dealing with digestive disorders.
Key Benefit(s): Cherry Rosé’s harmonious blend of refreshing taste, prebiotic properties, and potential skin health support. This variant not only offers a delightful cherry and rose flavor but also contributes to digestive health and potentially enhancing skin health, catering to the preferences of health-conscious consumers.
Differentiating Feature(s): Sea Prebiotic Soda is a “guilt-free treat” and our slogan “Sea the vision and cherry(sh) your guts” encompasses that we should take advantage of a soda’s that takes care of your sweet tooth and digestive health with a delicious cherry-rose medley.
Mango Melondise and Yuzu Delight
Objective: Build awareness of the Sea brand and encourage people to trial our beverage products.
Product and Brand Name: Sea Prebiotic Soda
Target Audience(s): My target demographic comprises health-conscious individuals seeking soda alternatives for themselves and their families. A secondary audience includes those dealing with digestive disorders.
Key Benefit(s): In addition to the tropical and citrusy flavors of the two sodas, it prebiotic fiber and in result improves their digestive and hydration without the empty calories and artificial sweeteners.
Differentiating Feature(s): Sea Prebiotic Soda takes your gut (and taste buds) on a well-deserved vacation with the real tropical fruit, apple cider vinegar, and prebiotics which sets it apart as a unique and health-conscious choice in the market. Then, Sea offers a loyalty rewards program to offer free drinks and deals to frequent buyers and new customers.
Three Pack
Objective: Build awareness of the Sea brand and encourage people to take action to purchase our beverage products and educate them about the ingredients.
Product and Brand Name: Sea Prebiotic Soda
Target Audience(s): My target demographic comprises health-conscious individuals seeking soda alternatives for themselves and their families. A secondary audience includes those dealing with digestive disorders.
Key Benefit(s): Each can consist of nine grams of prebiotic fiber, organic cane sugar, real tropical fruits and apple cider vinegar for digestive health and unique flavors.
Differentiating Feature(s): First time customers get 60% off their first purchase and its promotion of immunity, hydration, gut and skin health.
Peachorama
Objective: Build awareness of Sea and encourage audience to try our latest spring launch, Peachorama.
Product and Brand Name: Sea Prebiotic Soda
Target Audience(s): My target demographic comprises health-conscious individuals seeking soda alternatives for themselves and their families. A secondary audience includes those dealing with digestive disorders.
Key Benefit(s): Fresh orchard peaches for a delicious flavor you’ll love, apple cider vinegar, and prebiotics for your gut health.
Differentiating Feature(s): The headline themes that Sea is a drink that cares for you year-round because it’s a soda that aids in digestive health, making it a perfect advantage.