Objective: Enhance visibility and drive promotion for Sea, our prebiotic soda brand, with the goal of encouraging the audience to try any of our five flavors.
Product and Brand Name: Sea Prebiotic Soda
Target Audience(s): My target demographic comprises health-conscious individuals seeking soda alternatives for themselves and their families. A secondary audience includes those dealing with digestive disorders.
Key Benefit(s): Sea’s unique ability to provide a flavorful and enjoyable soda experience while aiding immunity, skin and digestive health.
Differentiating Feature(s): The soda contains a small amount of organic cane sugar, apple cider vinegar, real fruit juice and prebiotics extracted from dandelion root and seaweed for gut health.